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Insurance Marketing: Six Elements of Persuasion

Insurance Marketing: Six Elements of Persuasion

You know disability insurance protection is worth the cost of the premium. The trick is convincing your prospects. Persuasion is an important part of your insurance marketing job—so what’s the best way to convince someone to say yes? What does science tell us about...

Using Shared Care Benefits to Make LTCi Affordable

Using Shared Care Benefits to Make LTCi Affordable

Don’t let the cost of long-term care insurance dissuade you from talking to clients about this essential coverage. The two greatest financial fears of retirees are 1) being unprepared for health care costs in retirement and 2) outliving retirement income. Long-term...

Insurance Marketing Tip: Lead Response Management

Insurance Marketing Tip: Lead Response Management

You know you need leads, but do you know how to handle them? Harvard Business Review has released an infographic on lead response management best practices. Based on three years of data covering 15,000 unique leads and 100,000 call attempts, the infographic shows the...

Before Life Gives You Lemons, Get Disability Insurance

Before Life Gives You Lemons, Get Disability Insurance

Living a long and healthy life is something I plan on doing. Unfortunately, life doesn’t always go according to plan. Life happens. I can plan all I want and be as careful as possible, but sometimes things are just out of my hands. I’ve found that the older I get, the...

3 Reasons to Focus on Millennials for Insurance Sales

3 Reasons to Focus on Millennials for Insurance Sales

Three significant trends confirm the importance of Millennials or Gen Y to the future of your practice. The sheer size of the generation, their transition to greater financial responsibility, and their surprising financial attitudes make this generation even more...

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