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lead-responseYou know you need leads, but do you know how to handle them? Harvard Business Review has released an infographic on lead response management best practices. Based on three years of data covering 15,000 unique leads and 100,000 call attempts, the infographic shows the most effective way to respond to leads in order to maximize results while minimizing effort.

Speedy responses achieve the best results. Otherwise, Thursday is the best day to qualify a lead, especially if you do it around 4:00 pm. Persistence also pays off. People who make at least six call attempts have the best results. Overall, fine tuning your approach to lead response can have a huge impact on your success rate.

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