Insights

Insurance Marketing: How to Customize Disability Insurance by Generation
As an insurance agent or financial planner, your target customer audiences likely to consist of three generational cohorts, Boomers, Gen X, and Millennials. While these

IT Industry Programmed for Disability Insurance Marketing
Looking for a new segment for disability insurance marketing? The facts make a strong case for concentrating on the IT industry. It is one of,

Insurance Marketing Checkup: Are You Ready for Millennials?
What do we know or think we know about millennials? Several organizations from Pew Research Center to Harvard University continue to study the phenomenon of

Now is the Time to Promote Voluntary Disability Insurance Sales
Open enrollment is just around the corner. If you plan to sell voluntary disability insurance benefits, now is the time to get your foot in

Why Waiting to Buy Income Protection Can Cost You Big Time
Like many others in their 20s, I remember not being thrilled about the chunk of income that was taken every month by insurance. It always

Selling Disability Insurance – 3 Traps to Avoid
One of the main reasons that insurance producers decline to present Individual Disability Insurance to their clients is because there are a lot of intricacies

Your Most Important Insurance Sale – It’s Not What You Think
What would you say your most important sale has been? Would you say it was your biggest sale – the one that netted you the

Paycheck Protection: Because Crippling Conditions Cause Crippling Debt
Initially clients may doubt the need for paycheck protection. They may falsely believe that their health insurance coverage exempts them from incurring hefty medical bills.

Student Loan DI Rider is Important for Young Professionals
Those who are beginning careers today face more financial challenges than their parents did a few decades ago. Net worth, home ownership and wages are

Labor Shortage Creates Demand for Group Disability Insurance Products
The U.S. is experiencing a labor shortage. With fewer people looking for work, employers have to find new ways to attract and retain talent –
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