by Joshua Morrison | Nov 23, 2015
Ask aging clients about their plan to pay for long-term care services and many will say they are relying on Medicare. That expectation however, does not align with the reality. Medicare cannot be counted on to pay long-term care expenses. Clarify for your client just...
by Joshua Morrison | Nov 16, 2015
When facing long-term care needs, most people prefer to receive care in their homes. Although baby boomers say that they don’t want to burden family and friends, 73 percent of long-term care services are provided at home and often by unpaid caregivers, such as adult...
by Joshua Morrison | Nov 11, 2015
As an advisor, you know it’s never too early for your clients to start planning for long-term care expenses. Retirees’ greatest concerns are the cost of health care and outliving their savings. Long-term care insurance sits at the intersection of both those fears. Use...
by Joshua Morrison | Nov 6, 2015
November is Long-Term Care Insurance Awareness Month. This November, increase your awareness of the value of long-term care insurance to your practice. # 1 – Industry-wide improvements to product and premium Unaffordable premium and the potential for future rate...
by Joshua Morrison | Aug 25, 2015
A recent article in the Wall Street Journal explored why people don’t buy long-term care insurance. Many readers commenting on the article planned to self-insure for long-term care expenses in part because of the uncertainty of future premiums and a misunderstanding...
