An Ideal Target Market for Long-Term Care Insurance

An Ideal Target Market for Long-Term Care Insurance

Wondering who should have long-term care insurance? The product is often a perfect fit for Americans with $100,000 or more of investable assets according to a recent Wells Fargo study. The study describe this target market as working affluent, American workers with...
Are Your Clients Aware of Their Filial Responsibility?

Are Your Clients Aware of Their Filial Responsibility?

Clients who are responsibly preparing for their own retirements may be unaware of the financial risk they may face if their parents haven’t planned for long-term care expenses. Only 7 percent of Americans carry long-term care insurance. Without it, institutional...
What it Takes to Win Long-Term Care Insurance Clients

What it Takes to Win Long-Term Care Insurance Clients

Identifying clients interested in long-term care insurance is a challenge often cited by advisors. With an eye on helping financial professionals clear this hurdle, Mutual of Omaha, commissioned Hearts and Minds, a two-phase study of buyers and non-buyers. The result...