Insurance Marketing: How to Customize Disability Insurance by Generation
As an insurance agent or financial planner, your target customer audiences likely to consist of three generational cohorts, Boomers, Gen X, and Millennials. While these groups share the critical need to protect income during an illness or injury, the motivations of each group differ widely. The good news is that carriers offer benefits designed to […]
IT Industry Programmed for Disability Insurance Marketing
Looking for a new segment for disability insurance marketing? The facts make a strong case for concentrating on the IT industry. It is one of, if not the largest, industries in the nation today. According to the latest data from the Bureau of Labor, the entire U.S. labor force is 62.9 million. Of that, more […]
Insurance Marketing Checkup: Are You Ready for Millennials?
What do we know or think we know about millennials? Several organizations from Pew Research Center to Harvard University continue to study the phenomenon of generational cohorts assigning attributes, behaviors, economic impacts, and more to each. Most recently, Pew redefined the birth years for millennials to those born between 1981 and 1996. Today’s millennials are […]
Now is the Time to Promote Voluntary Disability Insurance Sales
Open enrollment is just around the corner. If you plan to sell voluntary disability insurance benefits, now is the time to get your foot in the door. In most companies, the HR team is pivotal helping employees understand and use their benefits. So, it stands to reason that if you want to sell voluntary disability […]
Why Waiting to Buy Income Protection Can Cost You Big Time
Like many others in their 20s, I remember not being thrilled about the chunk of income that was taken every month by insurance. It always seemed like money that was going out and would never come back in and felt especially significant at a time when my income was low.
Selling Disability Insurance – 3 Traps to Avoid
One of the main reasons that insurance producers decline to present Individual Disability Insurance to their clients is because there are a lot of intricacies that can make the product intimidating at first glance. Due to the fact that the product is rather complicated, it’s easy to fall into some traps when shopping for the […]
Your Most Important Insurance Sale – It’s Not What You Think
What would you say your most important sale has been? Would you say it was your biggest sale – the one that netted you the best commission? Or would you say it was the one that led to the most referrals and cross-selling opportunities?
Paycheck Protection: Because Crippling Conditions Cause Crippling Debt
Initially clients may doubt the need for paycheck protection. They may falsely believe that their health insurance coverage exempts them from incurring hefty medical bills. Yet studies find that even those with health insurance, experience escalating debt when managing serious illnesses and injuries. Those who are covered by high-deductible plans and plans with large out-of-pocket […]
Student Loan DI Rider is Important for Young Professionals
Those who are beginning careers today face more financial challenges than their parents did a few decades ago. Net worth, home ownership and wages are down, while debt is up – way up! Consider these statistics:
Labor Shortage Creates Demand for Group Disability Insurance Products
The U.S. is experiencing a labor shortage. With fewer people looking for work, employers have to find new ways to attract and retain talent – and that means adding great benefits options, including disability insurance.