Drip Marketing is Key to Insurance Sales Success
It’s uncommon to close a sale during your first interaction with a prospect. Sales professionals know it usually takes multiple touches to close a deal. The exact number varies, but HubSpot says the average is around eight. That’s why most sales professionals understand the importance of lead nurturing – also known as drip marketing. Of […]
10 Ways to Integrate Social Media into Your Insurance Marketing
Ever wish you had a free, easy and effective way to find new prospects? Wish granted. According to Pew Research Center, 72% of U.S. adults use social media. Among working-aged individuals, social media usage is even more common. Although paid social media advertising may boost your reach, even free posts can be a powerful way […]
Layering Disability Insurance Coverage to Protect High Earners
Some coverage is better than no coverage – but sufficient coverage is best. Unfortunately, when it comes to individual disability insurance, many people are taking risks by going with coverage that may not meet their needs. This is especially common among high-income earners. One policy may not be enough for these individuals. By stacking disability […]
Key Person Disability Insurance Premiums
It’s time to clear up some confusion about key person disability insurance premiums. Even though the policy provides coverage for financial losses associated with the disability of an employee, key person disability insurance performs differently than individual disability insurance. Here’s what you need to know about coverage and payments, including how key person disability insurance […]
Disability Insurance for Pregnancy: What’s Covered?
Does disability insurance cover pregnancy? It absolutely can. However, there are different types of disability insurance products, such as short-term disability insurance and long-term disability insurance, and the type of coverage needed may depend on whether the pregnancy involves complications. Pregnancy, the FMLA and Disability Insurance According to the BabyCenter, research has shown that women […]
What Is Presumptive Disability and How Does It Impact Disability Benefits?
When is a person considered disabled? As illnesses and injuries have varying degrees of severity, this question isn’t as straightforward as it may seem at first. Nonetheless, some disabilities are severe enough that disability is obvious. This is called presumptive disability. Disability insurance policies typically include special provisions for these cases. Total Disability vs Presumptive […]
Insurance Marketing: 3 Reasons to Embrace Social Media
Social media marketers are facing new challenges. According to Digiday, platforms keep changing their algorithms, and the rise of new sites has resulted in a fragmented social media landscape. Nevertheless, social media remains critical in insurance marketing. HubSpot says 84% of U.S. adults use social media. That’s a huge audience, and many businesses are successful […]
Insurance Agents Have Four Reasons to Sell DI to Doctors – And Only One Reason Not To
Peanut butter and jelly. Salt and pepper. Disability insurance and doctors. Some things just go well together. If you’re selling disability insurance, doctors are a fantastic market. In fact, insurance agents have four strong reasons to sell disability insurance to doctors – and only one reason not to. Four Reasons to Sell DI to Doctors […]
The Greater Good Made Possible by Private Disability Insurance
Most people buy individual disability insurance to protect themselves and their families. That’s a fantastic reason to purchase coverage – but it’s not the only one. Private disability insurance isn’t just good for policyholders. It also offers an important safety net that can help the country as a whole. Private DI Helps the Economy If […]
Valentine’s Day Pickup Lines for Disability Insurance Agents
Regardless of whether you view Valentine’s Day as a holiday to appreciate your loved ones, or as “singles awareness day,” there is no denying there are plenty of potential insurance prospects out there who need some attention. Valentine’s Day is a great time to show prospects that you care, and to have some fun in […]