The Insurance Marketing Roadmap for Growth in the New Year
What separates successful insurance agents from those who are struggling? A few answers may spring to mind, but some of the biggest differences are their insurance marketing strategies. If you want to achieve growth in the new year, you need to use the right marketing tactics. People Always Need Insurance Agents and Agencies Inflation is […]
Insurance Marketing: 3 Reasons to Embrace Social Media
Social media marketers are facing new challenges. According to Digiday, platforms keep changing their algorithms, and the rise of new sites has resulted in a fragmented social media landscape. Nevertheless, social media remains critical in insurance marketing. HubSpot says 84% of U.S. adults use social media. That’s a huge audience, and many businesses are successful […]
Insurance Marketing: 5 Client Handouts You Need
Your prospects are bombard by advertising every day. As a broker or financial planner, you need tools to help you cut through the clutter. Taking an educational approach is key and having a suite of client handouts can help you tailor your outreach for each stage of the decision making cycle. When it comes to […]
Insurance Marketing: How to Persuade with Videos
Video has taken the marketing world by storm. According to HubSpot, video has overtaken blogs and infographics to become the most commonly used format in content marketing, and a survey from Wyzowl found that 80% of video marketers say video has directly increased sales. Using videos is both easy and effective. If you haven’t started […]
Sharpen Your Disability Insurance Marketing in 10 Steps
Disability insurance can be a lucrative market—but only if you know how to tap it effectively. Moving forward without a solid game plan can put you at a major disadvantage. Whether you’re new to disability insurance sales, or you’re an experienced sales professional trying to finetune your strategy, here’s what you need to sharpen your […]
Insurance Marketing: The Dos and Don’ts of LinkedIn Prospecting
LinkedIn boasts approximately 660 million users in more than 200 countries and territories around the globe. If you’re looking for a professional social media site where you can network with others and find new prospects, LinkedIn is your best bet. But before you dive in – or, if you’re already active on the site, before […]
Insurance Marketing: How Strong is Your Online Presence?
It’s no secret that younger consumers use the Internet to inform their buying decisions. However, what comes next may surprise you.
Insurance Marketing: 10 Traits You Need to Maximize Success
Do you have what it takes to succeed in insurance marketing? Being a topnotch agent is getting harder than ever. According to the Salespeople Perceptions and Top Performance Study 2018, 61 percent of salespeople said that sales had gotten harder over the last five years. If you’re not meeting your disability insurance sales goals, you […]
Insurance Marketing Strategies: How Strong is Your Online Presence?
To reach clients in 2019, you have to be where they are – the internet. According to Pew Research Center, 45 percent of U.S. adults say they go online several times a day, while 28 percent report being on the internet almost constantly. People turn to the internet for many things, including information. You want […]
Insurance Marketing: Your “Get-Off-the-Hammock” Action Plan
Let’s try some word association. If you hear the word summer, what comes to mind? Vacation, possibly. Beaches, maybe. Probably not work or sales goals. Summer is associated with long, lazy days and weekend getaways, but the end of the year will be here before you know it. If you want to make this year […]