Your prospects won’t buy disability insurance unless they understand the risk of disability and how disability insurance can protect them. So as an insurance agent, it’s important that you spread the word about paycheck protection all year round. Infographics are the ideal way to educate people about the importance of this coverage.
Why Use Infographics?
When you’re raising awareness of disability insurance, you have a lot of information to convey. You need to explain why disability insurance is necessary, who needs it, and how it works. It’s hard to pack all that information into an eye-catching message – unless you use an infographic.
Infographics are the ideal way to break down dense information into easy-to-digest packets. Not only are they easy to understand, they’re also visually appealing, which helps them capture people’s attention.
What Can Infographics Convey?
Since infographics are highly versatile, you can adapt them to present many different types of information, such as to:
- Provide an introduction to disability insurance. If you’re explaining disability insurance to someone for the first time, where should you start? With an infographic, of course! For example, the Beginners Guide to Disability Insurance explains what disability insurance is and when someone should buy it as well as common myths about coverage.
- Explain disability insurance policy terms. Elimination periods; benefit periods; definitions of disability. Learning about disability insurance is like learning a new language. An infographic like the Anatomy of a DI Policy can explain these sometimes-confusing phrases in layman terms.
- Open eyes with shocking stats. There are a lot of eye-opening stats about disability insurance. Using an infographic like the Disability Insurance Stat Pack, the Face of Disability infographic, or the Medical Bills infographic is the easy way to share such stats.
- Appeal to specific markets. For example, the Income Protection for Doctors infographic can help you appeal to doctors, whereas the Right Age to Buy infographic can help you target certain age brackets.
When Should You Use Infographics?
Any time is a good time to share an infographic. You should use infographics throughout the sales process.
- Send an infographic ahead of an appointment. If you want your prospect to have some background knowledge before you deliver your presentation, an infographic is the perfect way to do it. You can easily attach a PDF of the infographic to an email.
- Make infographics part of your presentation. Many people learn better if they have something visual to look at. Print out the infographic to review it with your prospect during your presentation.
- Leave an infographic with your client after a meeting. If you want to give your client something to think about, while emphasizing the key points you’ve made, an infographic is ideal. Print out a copy and give it to your client at the end of the meeting.
- Provide an infographic as a follow-up. Every sales professional knows it may take multiple touches before you close a sale. However, finding reasons to follow up may be difficult. Brokers might avoid following up because they don’t just want to say, “Hey, are you ready to buy yet?” Unfortunately, a lack of follow-up may lead to lost sales. Infographics provide you with a new tactic to use: share an infographic with a message about how you thought the information would be useful. This gives you an excuse to contact the prospect while making another case for coverage.
- Use an infographic to cross-sell. The clients you’ve already sold life insurance or other products to are prime candidates for disability insurance. Cross-selling is an effective way to earn more commissions, increase client loyalty, and provide critical protection. Providing a disability insurance infographic is an easy way to segue into a different product.
- Give extra infographics to your contacts. You probably leave extra business cards with contacts who might refer you to prospects, such as people in your center of influence. To make a stronger case for disability insurance, leave a stack of printed infographics along with your business cards.
Where Can You Find Infographics?
You can make your own infographics using programs like Canva. However, it takes some work to create an eye-catching and informative infographic, even with an easy-to-use program. In addition to creating a design, you’ll need to decide on a topic and find reliable statistics and facts to include. Creating all the infographics you need to fuel your sales funnel may become a full-time job!
That’s why DIS offers multiple ready-to-use infographics. You can share these infographics as PDFs or print them. They’re perfect for raising disability insurance awareness throughout the year. Get your infographics today.
