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Three Reasons to Add Long-Term Care Insurance to Your Practice

Three Reasons to Add Long-Term Care Insurance to Your Practice

by Vincent P. Benitez, RHU, CLTC | Nov 6, 2015

November is Long-Term Care Insurance Awareness Month. This November, increase your awareness of the value of long-term care insurance to your practice. # 1 – Industry-wide improvements to product and premium Unaffordable premium and the potential for future rate...
It’s Long-Term Care Awareness Month – Here’s How to Get the Conversation Started!

It’s Long-Term Care Awareness Month – Here’s How to Get the Conversation Started!

by Vincent P. Benitez, RHU, CLTC | Nov 2, 2015

The threat of long-term care weighs heavily on the minds of many Boomers and their adult children. Boomers are often concerned about how long-term care expenses could drain their assets. Likewise, adult children worry about their parents’ ability to cover the expense...
Overcome client objections to long-term care insurance

Overcome client objections to long-term care insurance

by Vincent P. Benitez, RHU, CLTC | Aug 25, 2015

A recent article in the Wall Street Journal explored why people don’t buy long-term care insurance. Many readers commenting on the article planned to self-insure for long-term care expenses in part because of the uncertainty of future premiums and a misunderstanding...
Shifting LTCi sales conversations: Are reverse mortgages a solution?

Shifting LTCi sales conversations: Are reverse mortgages a solution?

by Vincent P. Benitez, RHU, CLTC | Jul 28, 2015

Let’s shift the long-term care insurance conversation. The question your clients should ask themselves is not “Will I need long-term care?”  Instead, they should be asking, “Who will pay for the long-term care I need?” The problem is growing. Policy makers at state...
LTCi Sales Reluctance: How to Overcome 3 Common Fears

LTCi Sales Reluctance: How to Overcome 3 Common Fears

by Vincent P. Benitez, RHU, CLTC | Jul 6, 2015

Some advisors hesitate to present long-term care insurance to clients. This hesitation might stem from the belief that consumers are just not interested in long-term care insurance; inexperience with the product; or concerns about dealing with premium increases. Are...
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