by Daniel C. Steenerson, CLU, ChFC, RHU | Jul 27, 2016
Want to close more sales? Start by identifying clients who are more likely to make an income protection purchase. For example, it’s doubtful that someone struggling to make a car payment will find room in the budget for an additional insurance product. So, if that’s...
by Daniel C. Steenerson, CLU, ChFC, RHU | Apr 12, 2016
Income protection may be the greatest insurance need of Millennials. That’s because as a group, millennials are burdened with debt, primarily from student loans. A Facebook study, “Millennials + Money: The Unfiltered Journey” indicates that for almost half, paying...
by Daniel C. Steenerson, CLU, ChFC, RHU | Oct 27, 2015
Affordability is often cited as the biggest reason prospects postpone the disability insurance purchase. In fact, according to the Council for Disability Awareness (CDA), 41 percent of workers would consider buying disability insurance if it were less expensive....
by Daniel C. Steenerson, CLU, ChFC, RHU | Oct 8, 2015
This isn’t the first time you’ve heard that millennials are essential to your practice. The facts and analyses of the largest demographic in history keep rolling in. The millennial generation, also known as Gen Y, represents 80 million Americans. In just five years,...
by Daniel C. Steenerson, CLU, ChFC, RHU | Sep 29, 2015
Want to inspire your clients to take action? Apply a little neuro science! Neuroeconomics is the study of human decision-making. By understanding how the brain works, you can reduce client indecision and increase your success. In fact, research shows when the “reward”...
