by Daniel C. Steenerson, CLU, ChFC, RHU | Dec 30, 2014
In 2008, when the financial market collapsed, the oldest millennials were 30 years old. This generation saw their parents lose significant equity in their homes or even worse, lose their homes completely. Many millennials’ retirement-bound parents had to postpone...
by Daniel C. Steenerson, CLU, ChFC, RHU | Dec 9, 2014
Last week we boldly stated, “Millennials are the future of your practice.” This week, we’re sharing four rules for marketing disability insurance to millennials. Use these tips to create a messaging strategy that resonates with your future client base. 1. Think...
by Daniel C. Steenerson, CLU, ChFC, RHU | Dec 3, 2014
For years, the 77 million-strong baby boomer generation was the primary focus for consumer marketing. However, the financial products that are appealing to baby boomers are more focused on distribution of their assets rather than accumulation and protection. Not to...
by Daniel C. Steenerson, CLU, ChFC, RHU | Nov 25, 2014
Learn how to Create A DI Quote Feeding Frenzy in Just One Week! The all too common sales scenario: A DI producer needed an inexpensive way to market to 1,100 physicians. She already had the email list, but she had struggled to find time to figure out a marketing...
by Daniel C. Steenerson, CLU, ChFC, RHU | Nov 20, 2014
The holidays bring out the best in all of us. When we interrupt our lives to give, socialize, and celebrate, a funny thing happens. We become more sentimental and more grateful for our everyday blessings – such as good health, a loving spouse, and spirited...
