Long-term care insurance is a tricky topic. It’s easy to make the case that it’s needed, but much harder to convince prospects that it’s worth the price. That’s why our recent article “Is Long-Term Care Insurance Worth It?” was so well-shared. It made an objective case for LTCI’s value and strong return – something many agents hadn’t seen before.

Here’s the question: How can agents use this objective information to convert sales? To answer that question, we created an all-new video. This video shows agents exactly how to facilitate the LTCI cost conversation. Without further ado, watch the video below and share it with your fellow agents!

Want to know more about overcoming LTCI price objections? This article can help!