You know disability insurance protection is worth the cost of the premium. The trick is convincing your prospects. Persuasion is an important part of your insurance marketing job—so what’s the best way to convince someone to say yes? What does science tell us about persuasion?

This infographic in reveals the secrets to persuasion. As you can see, it’s all about six key elements: reciprocity, scarcity, authority, consistency, liking and consensus. Apply the examples in the infographic to your own sales techniques, and you’re bound to see an increase in your persuasiveness.


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