A lot of people are now woke – but are they woke about disability and paycheck protection issues? If your clients aren’t aware of the risks and options, they can’t take steps to protect their greatest asset – their paycheck.
May is Disability Insurance Awareness Month, so this is the perfect time to make sure your clients are woke to the idea of paycheck protection.
Why Do People Need Paycheck Protection?
Many people live paycheck to paycheck, and the COVID-19 pandemic has wiped out many people’s savings, making the situation even more pressing. According to CNBC, a survey from Highland Solutions found that 63% of Americans have been living paycheck-to-paycheck since the pandemic hit, compared to 47% before the pandemic, while 26% of people say they don’t think they have a stable income.
If a disability prevents these Americans from earning a paycheck, financial devastation may be inevitable – unless they have paycheck protection.
Unfortunately, the Insurance Information Institute says that only about half of large and midsize employers offer disability insurance, and group long-term disability benefits usually replace only about 60% of the worker’s normal salary, and the worker still has to pay income taxes. As a result, many workers don’t have the income protection they need – but they might not realize this until it’s too late.
How Can You Educate Clients?
Once clients realize how common disability is, and how unprepared they are for disability and income loss, purchasing disability insurance is the obvious solution. The difficult part is getting them to this realization.
You may have tried sending out mass email blasts. This strategy may have worked in the past, but inboxes have gotten too crowded. Statista says that approximately 319.6 billion emails are sent EACH DAY in 2021. That’s a lot of competition for your emails!
But it’s not just competition that you have to worry about. Your mass email blasts may get labeled as spam, decreasing the chance that they’ll ever be read.
That’s why we’re providing the DI Digital Drip Marketing Sales Kit.
This kit contains a series of seven emails that can help educate your clients on key disability insurance topics. For maximum effect, you should send them about two to three weeks apart, over a period of several months. To reduce the risk of your emails being blocked, try a personalized 1:1 email approach, targeting a small list of about 25 to 50 clients.
Paycheck protection is as important as ever, but the methods you use to educate clients needs to adapt.