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5 Long-Term Care Insurance Questions that Lead to Sales

5 Long-Term Care Insurance Questions that Lead to Sales

by Vincent P. Benitez, RHU, CLTC | Aug 3, 2016

More and more consumers are concerned about planning for long-term care, often due to a personal experience with a loved one who needed care. Ask these five questions to get started and you’ll have a good idea of how to structure the policy. 1. How long can you afford...
A Different Approach to Long-Term Care Insurance

A Different Approach to Long-Term Care Insurance

by Vincent P. Benitez, RHU, CLTC | Jun 10, 2016

Harley Gordon, a recognized authority on long-term care, suggests advisors may find more success with long-term care insurance sales when they shift client conversations from the likelihood of needing long-term care to the consequences to loved ones when there is no...
An Ideal Target Market for Long-Term Care Insurance

An Ideal Target Market for Long-Term Care Insurance

by Vincent P. Benitez, RHU, CLTC | Mar 28, 2016

Wondering who should have long-term care insurance? The product is often a perfect fit for Americans with $100,000 or more of investable assets according to a recent Wells Fargo study. The study describe this target market as working affluent, American workers with...
Four Ways to Use New Long-Term Care Insurance Data to Increase Sales

Four Ways to Use New Long-Term Care Insurance Data to Increase Sales

by Vincent P. Benitez, RHU, CLTC | Feb 24, 2016

The clouds are clearing around long-term care insurance. Sales of new policies in 2014, the most recent data available, were up for the majority of carriers. New, improved, products are in the pipeline. For many, new policy premiums are falling. If you rely on facts...
Are Your Clients Aware of Their Filial Responsibility?

Are Your Clients Aware of Their Filial Responsibility?

by Vincent P. Benitez, RHU, CLTC | Jan 26, 2016

Clients who are responsibly preparing for their own retirements may be unaware of the financial risk they may face if their parents haven’t planned for long-term care expenses. Only 7 percent of Americans carry long-term care insurance. Without it, institutional...
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