New Year’s Eve is a time for celebration and making memories. To enjoy dancing, music, and champagne while counting down until midnight is certainly not uncommon. Then, if you are anything like me, a few days later you make a long list of impossible New Year’s resolutions, only to achieve a select few while ignoring the rest. It can be a frustrating experience.
This year, do not fret because 2016 is a perfect time for fresh starts, realistic resolutions, and obtainable plans. After New Year’s Eve, don’t stand on the sidelines watching the ball drop on insurance sales— instead, hit the ground running and get the disability insurance sales ball rolling.
How should you begin to accomplish the resolution of closing more disability insurance sales? It is not easy and will take some hard work, but the simple answer is to begin with networking. As an insurance agent, there’s no doubt that you are brilliant at networking during industry functions and insurance tradeshows. But how are your networking skills when it comes to prospecting new clients? You might excel at that kind of networking too, but just in case you need a quick refresher, here are a few items to keep in mind for the New Year.
A few networking opportunities:
- The countdown has begun. Start conversations via technology today. The New Year is a great time to add fresh content to your personal website such as videos or blog articles. Also, you may want to try and be more active on an insurance or financial planning social forum. These actions can spark conversations with a current client as well as a potential client regarding insurance coverage, new products, or future concerns.
- Cheers to meeting new people. Be active within your community. By volunteering for various activities and/or speaking in front of several audiences, you allow people to get to know you better. If you are often seen and heard you will likely place yourself in an excellent position for a prospective disability insurance client to view you as a reliable, credible insurance expert. Of course, the handing of a business card is still useful, but you might want to look into other ways of transferring your professional details via your smartphone, social media outlets, a blog article you recently posted, etc.
- Celebrate your connections with LinkedIn. Social media platforms are great ways to meet new people and potential clients. If you don’t currently have a LinkedIn account, create one. If you already have one, use the New Year as a great excuse to become more active with your account. Use LinkedIn to connect with friends, family, and other professionals. This is truly modern day networking at its finest.
By trying these networking concepts you should see some positive results this year. Clearly, I just named a few ideas so if you have some other disability insurance sales ideas you plan to try this year, please share them with us in the comments section.
At DIS, we wish you an extremely successful 2016. Happy New Year!