There are a plethora of insurance products available. Trying to sell all of them to your clients at once probably isn’t the best idea for you or them. Some products are most appropriate when purchased during the working years, some when clients are as young as possible, and some when clients are nearing retirement. Having a solid grasp of when each product should be purchased will optimize the value of each policy for your clients, and it will show that you’re a true partner in their long-term financial plans, as opposed to just trying to load them up with everything under the sun. Show your clients what’s best for today and give them an idea of what will be great tomorrow, and they’ll surely be coming back to you in the future.


Want a nice tool that explains the protection life phases to your clients? Download our consumer handout here.


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