How to Make Emotional Connections in Insurance Sales

If you’re neglecting the emotional side of decision making, you could be losing out on sales. While people often say they’re making decisions based on logic, they’re often really using facts to justify gut decisions. Most buying decisions come down to emotion, and this is true whether you’re talking about art, clothes, real estate or […]
Insurance Sales Psychology Roundup

Psychology is an insurance broker’s best friend. A little insight into the human mind can help you overcome common objections as well as your own bad habits. Even better, you don’t have to have a degree in psychology to put these insurance sales psychology tricks to use. Overcome Omission Bias and Indecisiveness When people don’t […]
Insurance Sales Opportunities: Is Disability Insurance Too Confusing?

If you’re searching for lucrative insurance sales opportunities, you might have considered disability insurance. You might have also ruled it out because disability insurance has a reputation for being confusing. If that’s the case, here are some important considerations. It’s true that income protection coverage CAN be confusing, especially when compared to products like life […]
Succeed in Insurance Sales: 4 Proven Strategies

Insurance sales can be a lucrative career. However, there’s a stark difference between bottom-tier earners and top-tier earners in the industry. To succeed in insurance sales, you need more than a license and a sense of ambition. You also need the right strategies. The Characteristics of a Successful Insurance Agent The Pareto principle states that […]
Valentine’s Day Pickup Lines for Disability Insurance Agents

Regardless of whether you view Valentine’s Day as a holiday to appreciate your loved ones, or as “singles awareness day,” there is no denying there are plenty of potential insurance prospects out there who need some attention. Valentine’s Day is a great time to show prospects that you care, and to have some fun in […]
I Want to Sell Insurance: How to Get Started

“I want to sell insurance, but I don’t know how to get started.” This is something that insurance agents hear, and it’s easy to see why. Selling insurance is a great career! If you think it might be the right choice for you, don’t just wonder if you could really make it work. Keep reading […]
Gearing Up to Finish Strong in 2022

June will be over before you know it and 2022 will be half gone. It’s time to reflect on your goals, resolutions, and plans for the year and set a course to finish strong. Look over the goals you set at the beginning of the year. How many are already done? Which others are you […]
Insurance Sales Psychology: Why a Waiver Works

When a prospect turns down disability insurance coverage, do you have them sign a waiver of liability? If not, you might want to start. A waiver can be a powerful tool that leverages insurance sales psychology to make prospects reconsider their coverage decision. It can also help protect you from accusations of professional negligence. What […]
Talk to Your Clients Before These Three Competitors Show Up

Have you talked to your clients about life insurance, disability insurance and long-term care insurance? If you don’t discuss these three pillars of financial planning soon, the competition might get there first – and we’re not just talking about other agents and robo-advisors. Competition can turn up in a lot of places. In fact, some […]
Three Ways to Overcome Insurance Sales Objections