Disability Insurance Sales Psychology: Premeditatio Malorum
Do you believe in the power of positive thinking? If so, the ancient idea known as “premeditatio malorum” may seem strange to you. The Latin phrase means “premeditation of evils,” and it’s basically the opposite of positive thinking. Instead of focusing on the good in life and everything that you want to happen, you focus […]
Disability Insurance Sales Psychology: How Omission Bias Can Derail A Sale
To sell disability insurance, you have to understand human nature. Like most sales, the decision to buy disability insurance isn’t solely based on logic. There’s a lot of emotions and other factors involved. You may even encounter a condition known as “omission bias.” Understanding Omission Bias To understand how omission bias works, let’s look at […]